Your “Fairphone official” is here @Ruth_FP1
It’s interesting to read everyone’s comments and opinions. I’m surprised this discussion hasn’t happened sooner! The new logo was launched around June without much attention, which I took as a good sign - people were generally OK with it or the new logo was so subtly new that people may not have even noticed. But I can understand people’s personal opinions that they miss the star because they have fond feelings for it or other reasons stated above.
But to speak to Ruth’s point (and some others) - you want the product to have
- a distinct quality that lets people know it’s immediately a Fairphone
- if you have never heard of Fairphone, the product should have something characteristic in its product or logo design that represents what Fairphone does
I believe these two aspects were considered with the visual identity and branding of the Fairphone. But let’s remember, a company’s (visual) identity is always changing. In particular, a startup that is growing as quickly as we are has to stay flexible. And an identity or brand is not just a logo. There will be plenty of opportunities in the future to let the brand and story show through.
But for now, sorry to disappoint some of you, the logo is going to stay as it is. No star. (except for the occasional social media star avatars, or old logo on the mobile forum version ;)) Thanks for the discussion!