Who was confused? Congstar? Did they object to Fairphone logo?
There are so many logos with stars everywhere (not only in Germany - http://www.stern.de/) but to say that the logos resemble each other or one gets confused would be an exaggeration.
I think it’s always better to have a logo that is an icon and not only the written name of something.
Can we have an official comment from Fairphone perhaps?
I like the star-part in the square you see in the front (top left corner) of the phone - I guess there won’t be the new logo / lettering substituting it, also I like the star in the circle (from the back cover) and also the star as the i-dot on Fairphone.
With FP2 and without the star-logo you won’t see fairphone on the front right away, not even an F or sth like that.
I actually heard it was for political reasons / similarities - not because of congstar - that the star will be dropped, so it would be nice to hear from Fairphone-people.
There are so many logos with stars everywhere (not only in Germany - http://www.stern.de/2) but to say that the logos resemble each other or one gets confused would be an exaggeration.
Stern isn’t in the smartphone industry, so there’s no problem there. The problems arise when 2 companies in similar sectors have similar brands.
For example, Sky TV recently took Microsoft to court over the SkyDrive name. Microsoft was ordered to change the name because they both provide online services (even though the nature of those services are very different).
So, because the Fairphone star logo is similar to that of a company in a similar industry, there is sufficient need for change. For an organisation the size of Fairphone, it’s better to be safe than sorry.
That said, I don’t think the current logo is distinctive or modern enough, nor does it communicate fairphone ethics in any way.
You’re right, it didn’t. I’d have liked to have seen a more modern logo that better communicates what is it that makes Fairphone Fairphone. Right now, the logo style could represent anything from a oil giant to a budget 99p store.
What I like about the star: with it you see directly that it’s a fairphone, from both sides.
Having just the lettering (in grey) on both sides is not as distinct.
(of course the silver / black-back was also quite unique. I recognized other fairphone users with this on a couple of occasions)
I think it’s the other way around: With the FP2 saying “Fairphone” on both sides more people that didn’t know it before will know a Fairphone when they see it. [/quote]
First of all, the “when” should be an “if” - did you actually see “Fairphone” on the photos I posted?
And no I don’t think it’s the other way around.
If you know the Fairphone you recognize the star right away.
If you don’t know what a Fairphone is the lettering won’t help either - as I have often found out in conversations with people who have never heard of it before. They don’t assume the word “Fairphone” refers to one specific phone.
So basically the logo - as probably most / all logos - is to re-cognize sth. (Wiedererkennungswert).
Now can we have a competition please?
(I PMed Joe of Fairphone to get some official input here)
If you look at the animation you’ll see that the logo can be seen very well from nearly every angle.
Of course the word alone won’t tell anyone what the Fairphone is all about, but if they are interested in “fairness” then they will want to find out. Seeing some phone with some logo on it will only wake the interest of people interested in phones.
Actually we hit the topic of a new Fairphone logo in late March, when @Chris_R and I were invited to the opening of Fairphone’s new Amsterdam office. When I returned home, I even created a forum thread, but made it invisible shortly later because @Chris_R made me aware that a lot of people would have thought that it was official, which it wasn’t.
I am still hoping that some Fairphone officials will drop by and comment
no matter how cool and modern and whatever the new Fairphone ,logo’ is (and if it is just the written long name it’s not so much of a logo in a way is it) - a small picto-logo is more distinct. Why not have both?
When you see someone telephoning and you only see the back of the mobile, you won’t even see the new FP-logo, because it is covered by the hand.