Hi all,
Please let me quickly address these concerns from the teams working on the project, and if you have any more questions or thoughts please share them and I will follow-up with the team.
First of all thank you for pointing out the Google Analytics in the strictly necessary category, this is an oversight and one we will be correcting. We have chosen to do the implementation of Google Analytics without involving personal data and we do not provide personalised content or targeted advertising without the prior consent of our customers (which we obtain through the cookie banner only when customers tick the Social Media box). In any case, we are in the process of setting up and configuring the categories of Cookies in a more understandable way.
The new cookie banner is part of a larger project Fairphone has initiated aimed at improving the customer journey. A key goal of this project is creating clearer standards on data tracking and analytics, respecting privacy, providing transparency regarding our cookies, while at the same time providing the best possible service to our webshop customers. For a small company such as Fairphone, this type of project is by definition a step-by-step process in which we focus our limited resources on one issue at a time. As a result, the current cookie banner is the same for all Fairphone websites, and the categorization was completed by an automated tool. Our next steps in this process are fine-tuning the categories of cookies, specializing the configuration of the Cookie banner and improving the documentation and the subsequent transparency of our Cookie policy.
I will make sure to keep you updated on this process 
Questions? You know how to find me 