Fairphone is displaying itself as a unique company and wants to convice us to join their journey and to hop onto the train.
They put a lot of effort into this kind of marketing to convice the people.
We customers accept that we get a phone which “is not worth the price” but deal with it because the concept of Fairphone is really really good.
But all in all they should take the whole chain serious and not end at the customer in my opinion.
And I really don’t get your statement “we are just customer”.
If no one buy your product you will fall as fast as you came out.
So the customer is the most important thing in this highly contested B2C Smartphone market.
Especially if you have the global players like Samsung as a competitor.
So Fairphone should also take a look at this.