I saw it mentioned on Twitter today and hadn’t heard of it before.
After watching the video I’d say it seems to be a repairable phone - much like Fairphone, Shiftphones or Teracube - but they also want to provide 10 years of software support.
The latter is quite interesting and I’m not sure how they want to achieve it.
They’re currently in a crowdfunding phase until Fri. 23rd of October and have slightly more than 200 backers right now.
Edit: ok, the “10yearphone” basically is a petition to the EU to demand regulations that would enable a “10yearphone”, so not really a product/crowdfunding
P.S.: Eva Gouwens is listed as co-signatory on that page