Phone completly died

Did you follow instructions here (bottom of page) to the letter?
http://forum.xda-developers.com/wiki/Fairphone_Fairphone/Guides#How_to_restore_Fairphone_if_you_totally_bricked_it

Are you sure you chose the correct binary file?

Experiences described here (e.g. toyotis’ posts at the end) suggest that first try can fail while second is successful: