Did you try another USB cable? Are you sure it’s a data cable? Does it work to transfer data through it when UT is running?
Did you try another USB port?
What’s the OS of the computer you’re using? If Linux did you use sudo in front of the rest of the command? If windows, did you start it from a command shell with admin rights?
And I suppose you’ve really been in fastboot mode (green START at the top of the screen and red information about unlocked state at the bottom) when you typed in the fastboot commands, right?