I find the homepage difficult to navigate - maybe also related to me typically watching it at a 13’’ laptop screen.
Let’s say I want an overview of:
- achievements
- failed or postponed projects
It is rather intuitive to go from the start page via link “Story” to url Our goals | Fairphone
But - why did the “story” link lead to a url “our-goals”?
Now I find 3 links “Our Goals”, “How we work”, “Blog”.
But - why is there a link to “our goals” when I am already on a page called “our goals”?
Anyway, “our goals” sounds future-focussed, “how we work” sounds like company principles and blog is blog. Were to check for an overview of historic milestones? Hm…maybe they are linked somewhere at a lower position on the same page, let’s scroll down.
Okay, I find icons like “Fair materials”. Cannot click on them. Just below the descriptive text of the icons again, this time click-able.
And so on…big pictures which take away a lot of screen size but no explanation what they are showing. Links whose linking feature is not obvious but detected but meticulously hovering the mouse over every single item on the page…and my favourite target: the sold Fairphone counter which almost never changes
In general too much stuff where function follows form - while it should be the other way round. I’d want a homepage which simply presents well organized/categorized information. In its current state it is pretty - but in my eyes too much ‘fancy-ness’ can even impact credibility.
I experience the homepage in the current state as a place where you really have to WANT to find the information you are looking for. And I think it could be presented easier.