"Loyalty" discount in contradiction with values?

I noticed now that this is indeed a current Fairphone promotion:

Fairphone 3(+) customer campaign

Fairphone 3(+) customer campaign

Fairphone 3 and 3+ loyalty voucher

As part of our Fairphone 3 customer loyalty campaign, we are rewarding customers for long-term use of their Fairphone 3 and 3+ with a 20% discount voucher to be used on the Fairphone Shop with a Fairphone 4, Fairphone 5, Fairbuds or Fairbuds XL. Valid from April 18, 2024 until July 31, 2024 at 23:59 (Approximately 3 months).

  • This voucher can only be used once within a single order from the Fairphone Shop.
  • It is possible to use the voucher in combination with other promotions or gift cards.
  • It is NOT possible to use the voucher in combination with other discount codes.
  • The voucher cannot be exchanged or redeemed for cash.
  • When placing an order with this voucher, the general Terms and Conditions of Purchase apply, including your right to Cool-off within 14 days from the receipt of the Product. In the event that you exercise this right, you will be reimbursed the monetary value of the Journey Voucher in the form of a new voucher for use at a later stage.

Fairphone 3 and 3+ recycling gift card

As part of our Fairphone 3 customer campaign, We are offering this temporary promotion from April 18, 2024 until July 31, 2024 at 23:59 (Approximately 3 months). We offer a special gift card through Our Reuse & Recycling Program by offering all Fairphone 3 and 3+ owners regardless of the condition a recycling value of forty euros (€40), which is redeemed in the form of a gift card (“promotion”). Please refer to Fairphone’s Terms and Conditions for gift cards here.

This offer only applies if You are recycling a Fairphone 3 and 3+ via the Reuse and Recycling Program during the promotional period. It does not apply retroactively for devices that have already been registered and returned via the Reuse and Recycling Program before April 18, 2024. After the promotion end date, you can still receive a gift card for recycling but this will vary based on the condition of the used Fairphone 3 or 3+. When participating in the Reuse and Recycling Program, the Terms and Conditions apply and can be found here.

In line with the Terms and Conditions for the Reuse and Recycling Program, We are unable to provide this offer for customers located in the United Kingdom, Switzerland and Norway.

If you have problems with the Reuse and Recycling process, please reach out to the Support team by creating a ticket here.

My speculation

Having just learned of the discontinuation of both FP3 camera modules, I think the above deals might partly represent an attempt by Fairphone to get ahold of more used FP3 and FP3+ (camera) modules.

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