I do feel it - that’s why I bought an iPhone two years ago (…and did many eco - friendly changes in my life but that’s irrelevant here).
Apple offers five years of software updates (major and minor) and as I have noticed, one more of minor. Also, a significant part of the phone is from recycled materials. So 
But now, I’m looking for an Android device as well. That’s why Fairphone caught my attention.