Just a wild assumption: quite some of the people owning Fairphones might not be in Berlin on March 18th. There’s a large “Bloccupy” event planned in Frankfurt/Main for that day. I just heard there’s a specially booked train coming in from Berlin (sold out), and buses from quite some countries all over Europe. Naomi Klein is one of the confirmed speakers. To me, it seems like algorithms would pop out something like “people who are interested in Fairphone would also be interested in this event”. 
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