"Fairphone is currently experimenting with a service based smartphone offering — working with a local insurance company on a trial to offer Fairphone as a service, where the phone is leased not owned.
[The article is mixing in interview bits with Bas van Abel]
‘If you sell a phone every three to five years to a person you can also survive as a company. It’s not that you can’t survive. But — having said that — one of the things we are experimenting with is Fairphone as a service… And the beautiful aspect around running a product as a service is on the profit and loss of the company. When I sell you a phone you become a cost center right away as a customer, because all the after sales, everything around it basically is cost,’"
And there’s a bit more on the topic, so …