The original FP6 box would have had to be at least (probably more than that) quadrupled in size (at least twice the width and twice the thickness) to fit to the size of a normal hand and the distance of both hands in the video. I doubt that Fairphone would not just re-colour, but also inflate the size of the box to that extent just to set it apart visually.
Apart from the box size, “Can your hear it?” also fits the Fairbuds XL better.
On a side note, the braille next to the QR code just reads “Scan QR code for help”.