I agree, people want cheap.
They might agree to pay more if they know it’s better quality, but they think usually more expensive means they get the same product, someone just earns more.
And headlines articles like the one above make them believe “good” products don’t exist anyway and all green/fair/eco/… is a lie, so they are not willing to pay more for it because they don’t want to get the same and have a liar earn more.
And the reason why people believe cheap is their best option: marketing.
If a company that sells products that cost practically nothing has millions to put into fancy ad campaigns then most people will buy from them.
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