I think, many people want to by CHEAP. Be it, because Marketing made them believe, they need this product, or just because they actually need, but cannot afford fairtrade and organic.
I just wonder, that sometimes people get surprised to not have gotten the best quality product (or the best way to produce it), although it was incredibly cheap, just because marketing has made them believe they would buy the best product available on the market.
If people would care more about creation of the products they buy and the outcome of this production, then we would have less environmental issues. But why do people seem not to care so much? Is it because of lack of time? Or because of lack of interest? Or because they think, they cannot move anything?
Actually I have already spoken to several people, each one with thoughts in one of these categories and found it hard to convice them to move together to a better world.
Companies want to make as much profit as they can. So it is better to not care much about consequences as long as the production is most profitable. Otherwise company A is less profitable than company B which results in lower stocks. Therefore certain limits are needed which must not be gone below. These limits usually come from politics who hardly care about environment and we see how difficult it is to find a limit for just anything not even talking about eco-balance.
It was nice if companies would get these limits from people buying or not buying there goods - for which we re-start from beginnning of my article.