I recommend you to read @Douwe reply above:
Each one “picks their battles”. Picking all battles at the same (early) time harms projects more that benefits them —adding complexity, mixing solutions, generating insustainable expectations. IMHO, we had a clear example with the FP2: modularity —designed primarily for repairability— made some people expect a huge quantity of upgradability options quickly, while having an Open OS made other people expect libre software purism. We all see continuously people here in the forum ranting about stuff Fairphone doesn’t have as primary goals.
Experience have taught us to build solid things with time and patience —two things that the actual “liquid society” effectively loses everyday. Different goals can be achieved by different paths. Fairphone and Purism (nor any other entity doing good) cannot generate hype for convergent, hypothetical ideas so far in time.