Fairphone themselves shared this on Instagram today (and CEO Raymond van Eck has liked more than one LinkedIn post including this link), so I would guess this is definitely not just Murena’s existing offer of Fairphones and Fairbuds in the USA. Headphones first, phones later.
https://www.reuters.com/business/retail-consumer/europes-fairphone-enters-us-market-tapping-right-to-repair-demand-2025-11-05/
P.S.: Make sure not to miss the final paragraph … 