Hi there,
I have been a long campaigner for Fair Trade, sustainability and recycling - so when I learnt about the Fairphone, as soon as I had a full-time job I purchased one (I had been using old falling apart second hand phones so they had issues). At the time of purchase I did a call out and easily got on board at least 5 others to buy with me, who were already on board with ethics and already knew about the Fairphone, just hadn’t thought to do it yet. There were definitely another handful that were keen but could not afford the upfront cost (i.e. students), and more who were interested but for when they next needed to buy a phone.
Once I got the phone (and note I had been talking about it for ages), I demonstrated how it worked and its modular function to work colleagues, friends and family. All impressed, many interested for when they required a new phone.
However as I paraded so much at the start this brilliant new purchase I had bought, and it had ongoing problems (many were software glitches that along with many others they were solved within a few weeks or a month), but the microphone module that took me longer to figure out what the problem was took months before I had the piece in my hand to replace it. Once I had it, it was very easy to fix, there are a few other small issues and I struggle with telling people how great it is as a functional phone because they laugh at me! Those that new me well had a running joke about this expensive ethical phone being a bit redundant as a phone, and the joke has extended to fair trade type products being lower quality in general.
However, I have hope that with continual improvements the future versions will be more sophisticated technologies and i’ll be happier to promote to people.
Like many on this thread - each conversation is largely about planting a seed.
I should be honest and say I’ve also bought one in a country you don’t sell to, so it’s more difficult as there is no marketing here, things take longer to ship via friends in Europe, so I am recommending to most people to wait until you do.
so hurry up and come to Australia! There are bunch of pioneers here who will be happy to promote the Fairphone for you when you do 
Also - lots of the people I know work in NGO or environment sector so do care about these issues and so will pioneer new ethical products like Fairphone. They also largely rely on their phones for work or social media interaction, so having a high performing phone is very important. Therefore if the microphone function is not working for any period of time they will be required to have another phone on standby (this has happened to my friend).
It is interesting, because all the time I had second hand phones I have been dealing with some sort of frustrating handicap, that the one time I buy a new phone I expected it to be perfect. Of course it wasn’t, and I’ve had to come to grips with that myself.
I will keep being an advocate for the Fairphone, but would advise people depending on the use of their phone to be wary of certain things, and to make sure they jump on top of issues soon to get new modules sent their way before letting it impede your life.
Telling people they are part of a journey would be a good idea for those in the Category
ethical consumer young professional - as they might feel good to be part of something that they can contribute to making better as well.
Thanks for asking us to be honest 