Well they don’t sell their product at their office in Amsterdam. 
And I’m pretty sure the demand will again be very high. Maybe even - like with FP1 and FP2 - higher than the supply.
Actually that’s our job. The cost breakdown doesn’t exactly indicate a large budget for advertising.
In what regard would you say that the FP2 design ignored the customer feedback (check out the wishlist), or what about @Douwe’s post above makes you believe they will this time?