Well, I wouldn’t recommend it to just everybody currently.
Judging by the forum, experiences with the thing range from endlessly nerve-racking to smooth as can be.
As things stand with the somewhat inconsistent quality, a sure target audience apart from idealists supporting the concept no matter what are people content or even happy with tinkering around with the software and perhaps the hardware, much like tinkering around with a PC. And having a backup phone around certainly helps.
This might be a pretty limited target audience among the mass of smartphone users, but I felt targeted and bought one and I’m really happy with the phone. I would wholeheartedly recommend it to people when I know they share a similar mindset with me regarding tech.
If the inconsistent hardware, software and support quality can be remedied starting with the new batch of phones now, the target audience I see might get bigger.