With my recent two get-togethers, I have come to remember a thought I had suggested to Joe in the past and which from my experience is equally if not even more important now as it was back then.
To provide a background (before I come to my actual suggestion): As a local host, I’m coming to get in touch with a gradually growing number of what I’d like to call “Fairphoners 50+” (this clearly started once our get-togethers were pre-announced long in advance in the local newspaper), i.e. people owning or interested in the Fairphone who have definitely not grown up with the rise of the internet. These folks definitely aren’t netizens. When I tell them to look for more in-depth info about Fairphone online, I can almost sense their reluctance, even more so when I suggest to them to enter the forum.
While I don’t want to even start to demand a whole Fairphoners 50+ strategy (I believe @Esmee showed some awareness of them before) here and now, what I would really want for now is a simple printed or printable small Fairphone folder that I can give to 50+ folks who are potential buyers and who usually know next to nothing about the Fairphone yet. Just one two-sided A4 sheet with all basic info about the Fairphone, ideally foldable into a simple 10 cm x 21 cm folder.
I just asked the content team about this and they are going to work on it! I hope we have something very very soon that you can either print out yourselves, or that we print professionally and we can send my snailmail to people organizing events.
To be honest, I was thinking of a conventional advertising flyer.
In my eyes, this would require a professional design and photos to illustrate the contents – a photo of the actual product seems the biggest ‘must’ to me. There is nothing wrong in the factsheet, however it is more like an internal talking points list for multiplicators rather than an eye-catcher for people whose first impression of the Fairphone this is. Plainly speaking, what I was thinking of would need to be a bit “glossier” – not literally gloss paper, but something that looks appealing and showcases the product in addition to the points in the fact sheet. A design just inspired by the website design would be perfect.