Yes, we made changes to how we use Google Analytics in terms of privacy based on feedback from community members, including @PepiMK.
[EDIT BELOW]
Here’s what the developer fixed in terms of privacy/security on our website:
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Google provides an option to remove the last 3 numbers of an IP address (anonymization of IP). Normally Google would store the the full IP (which is a unique internet connection) and now Google stores an IP address with the last 3 numbers removed which effectively reduces the ability to trace back info to one internet connection.
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Developer turned off sharing Google analytics data with other Google services in the Google Dashboard. So now Google doesn’t use analytics data from fairphone.com to improve their other services.
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For all social statistics across the site, we make a quick connection to Facebook, Mailchimp, Twitter. In the past, this call was made from the user’s connection (and thus Facebook could potentially link this with a current logged in Facebook account), and now the information is called from Fairphone’s server, so it’s not potentially linked anymore.