I saw on Reddit that there is a sort of rivalry with another company (called Nothing, I had never heard of them). I wondered, isn’t Fairphone above that? Fairphone doesn’t have to talk smack about a company that tries to make repairable devices, without disclosing how. Fairphone is about so much mo…

[image] Wallby: I saw on Reddit that there is a sort of rivalry with another company What did you see exactly? Are there users battling each other or are there official statements of one or both of these companies?

For context what this is about [image] uk Interesting links / news articles somehow related to Fairphone The Industry Fairphone picking a little fight ( on Instagram and Facebook ) with Nothing: [734917949186056739310306606086942026703474377n] “Click here” lea…

Shots fired on Nothing! : r/fairphone About the fear of marketing/upscaling part, that is also in response to the increase in complaints that seems to be happening now beyond doubt. If you search the word fairphone on Reddit, you get these top results: [image] Hence, the developments of upscalin…

Well no Marketing no Sales no development/production

I can understand why Fairphone as a brand want to expand and appeal to wider audience , however everything has it’s good and bad sides. The good More people using their products, more feedback from customers more revenue for r&d more refined products. The bad Employing more staff, Software s…

I don’t have enough conviction/strong feelings about this social media reel (I think it was a reel not a post) to take part in the discussion but I have recently noticed a new investor report summarising (tough) financial decisions Fairphone has been taking last year. Perhaps that is a better source…

Nothing is a practical joke led by a Steve Jobs-LARPer. Buying one of their phones gets you some style, I suppose, but basically no substance – especially once you get ~two years into using it, which seems to be about the point where they reliably start to fall apart. This individual post/reel is wh…

Nothing is by one of founders of OnePlus and like Xiaomi it is one of the many Chinese smartphone brands. As you may know, the Chinese have successfully undercut ‘some’ European manufacturing, and that comes with severe disadvantages which aren’t always clear beforehand. We should absolutely call ou…

Could you please explain why you see it as a Chinese brand? I don’t follow it closely but thought some of its appeal comes from being an European/UK brand

I assume it should read: OnePlus is a Brand of a Chinese Company and Nothing is founded by one of the founders of OnePlus. This can lead to the interpretation that Nothing is a Chinese Company, however as far as I can see, the founder of Nothing has the Swedish citizenship even if born in China and …

About Fairphone marketing

Discuss The Industry

yvmuell July 13, 2026, 9:39am 3

For context what this is about